Kim Skildum-Reid has three books currently in print:
- The Corporate Sponsorship Toolkit – The brand new book for sponsors (and anyone who works with them). Also available for Kindle/ePub.
- The Sponsorship Seeker’s Toolkit 4th Edition – The classic, often referred to as “the bible of sponsorship”.
- The Ambush Marketing Toolkit – How to do it, and how to stop it happening to you.
For more on all of these, we recommend checking them out on Amazon. They are also available from other good booksellers worldwide.
by Kim Skildum-Reid, Anne-Marie Grey Chief of Section Leadership Giving
THE “BIBLE OF SPONSORSHIP”–UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES
The Sponsorship Seeker’s Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition.
New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship.
PRAISE FOR THE SPONSORSHIP SEEKER’S TOOLKIT:
“This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors.” — AD MAATJENS, Founder and Director, Sponsorreport
“One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!” — KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA – International Alliance
“The Sponsorship Seeker’s Toolkit contains all the information you’ll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates.” — KYM OBERAUER, founder of PracticalSponsorshipIdeas.com
59 used & new available from $23.51 (23 customer reviews)
The Corporate Sponsorship Toolkit (Paperback)
by Kim Skildum-Reid
33 used & new available from $30.09 (15 customer reviews)
The Ambush Marketing Toolkit (Paperback)
by Kim Skildum-Reid
Make the most of ambush marketing
There is a myth that it’s only major sponsors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, festivals and the Soccer World Cup.
In a world first, bestselling author Kim Skildum-Reid puts her more than 20 years of sponsorship marketing experience into the topic of ambush marketing.
The Ambush Marketing Toolkit (with accompanying CD) provides sponsors, events, and prospective ambushers with a no holds barred, strategic approach to ambush prevention and the mounting of a successful ambush.
“When conceptualized and managed on a superficial level, sponsors can be easily ambushed by competitors – those who are able to build stronger and more meaningful relationships with the target audience despite their non-sponsor status. And that’s why most marketers should be itching to gat hold of The Ambush Marketing Toolkit, because no one likes to be ambushed, especially when it equates to shooting yourself in the foot.”–Suzanne Pollock, AMAMI for the Australian Marketing Institute
9 used & new available from $16.70 (2 customer reviews)