Great corporate sponsorship managers (and brand managers with substantial sponsorship portfolios) need a specific set of traits to be effective. If a manager has all of these traits, the sponsorship portfolio will be integrated across multiple channels, cost far less to leverage, and perform far better against objectives. Without these traits, the portfolio is destined to cost more and deliver less.
For a quick rundown of those key traits, check out the infographic below. For a more in-depth analysis of what goes into a great corporate sponsorship manager, and how to fix or balance any deficiencies, see 8 Traits of a Great Corporate Sponsorship Manager.
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For all you need to know about best practice sponsorship selection, leverage, measurement, management, and more, you may want to get a copy of The Corporate Sponsorship Toolkit.
If you need skill- or capacity-building for yourself or your team, I offer sponsorship training, strategy sessions, and sponsorship coaching. Many of my clients from all over the world have upgraded the approach and skill-base of key individuals, teams, and broader stakeholders using a combination of these services. Please drop me a line to discuss.
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