About Us

It would be fair to say we are better at talking about sponsorship than talking about ourselves, but if you want to know who we are and what we’re about, just scroll down or click on the subject that interests you:

About Power Sponsorship

Power Sponsorship was started by Kim Skildum-Reid in 1994 with the primary goal being to provide good advice to major corporate sponsors in the Asia-Pacific region. Since that time, Power Sponsorship has evolved into a multi-faceted, global, and highly influential organisation, providing a range of services to blue-chip clients in all sectors:

  • Consulting, strategy development, and portfolio audits
  • In-house training and strategy sessions
  • Sponsorship coaching
  • Keynote speaking and workshops

Power Sponsorship is headed by Kim Skildum-Reid, who provides all consulting, training, and coaching services. Kim brings her boundless energy, creativity, and expertise to clients on six continents. These clients include Target Stores, Unilever, Qantas, Dubai Government, SABMiller, ANZ Bank, QBE, Virgin Group, Singapore Government, Mazda, Estee Lauder, and many more.

Kim is backed by a fantastic team of assistants, researchers, designers, developers, database managers, and more, spread out across Europe, North America, Asia, and Australia. Using Skype, collaborative cloud-based management tools, and other technology to manage these diverse and far-flung resources, Power Sponsorship is the model of a modern, yet global, small business!

If you would like to explore working with Power Sponsorship, just drop us a line:

AU phone: +61 (2) 9559 6444
US phone: +1 (612) 326 5265
EM: admin@powersponsorship.com

Please note: Power Sponsorship is not a brokerage and cannot help you to find a corporate sponsor, nor do we provide sponsorship directly to any individuals or organisations. We will not respond to enquiries of this type.

About Kim Skildum-Reid

Kim Skildum-Reid is unquestionably one of the sponsorship industry’s most influential thought leaders. She has 29 years’ experience in corporate sponsorship and is one of very few professionals credited with defining and setting the best practice benchmark for the sponsorship industry. Her inspired, yet practical, approach and refreshing, irreverent style have won her legions of fans.

Kim has provided strategic advice, audits, and training to blue chip clients on six continents, reworking the strategies of major brands and properties and building an unparalleled capacity for sponsorship excellence with every client.

Kim is co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, now in its brand new 4th Edition, author of the bestseller for sponsors, The Corporate Sponsorship Toolkit, and The Ambush Marketing Toolkit. Her white paper, “Last Generation Sponsorship” has been downloaded hundreds of thousands of times, and reprinted countless times by industry magazines in eight languages (so far).

Kim provides content and commentary to business and industry media around the world, including Harvard Business Review, CNN, CNBC, Bloomberg, Marketing News (US), Marketing Africa, Marketing Russia, Sponsor Magazine (Netherlands), Brand Republic (UK), National Business Review (New Zealand), Adnews (Australia), Marketing (Australia), South China Morning Post, China Business Review, Australian Financial Review, and far too many more to list.

Kim is a member of two CMO Council advisory boards and author of one of the industry’s best read, most reprinted, and most often quoted blogs. In 1993, Kim was a founder of the Australasian Sponsorship Marketing Association and served as president for its first four years.

Kim is now based in Sydney, Australia, but grew up in Minnesota, on the north shore of Lake Superior.

Our charitable/community initiatives

Kim Skildum-Reid is an idealist. She has missions, and you’re really best not to get in her way when she’s on one of them. When it comes to how this company is run, saving the world (or at least a little corner of it) was always going to be part of the mission.

Our approach to looking after the world and our community is threefold:

1. We make significant donations/investments in a number of charitable activities

Over the years, we have donated thousands of dollars to UNICEF. Kim is also investing in microlending in developing countries through the amazing Kiva.org, with well over 100 loans totalling close to $20,000. Click here to see our Kiva lender page to see who we’ve funded so far.

2. We use the expertise we have to provide better sponsorship skills to charitable organisations

In addition to making a special effort to provide pertinent blogs, white papers, speeches, and media commentary to up-skill charities, and making training available to charitable organisations at big discounts, we have run several major initiatives in recent years.

  • In 2003, we ran a six-month intensive training session for six charities, entitled Sponsorship School. This has been available as an on-line learning opportunity since then and is now being turned into an e-book.
  • In 2006, we ran The 100 Charities Program, putting 200 people from 100 charitable organisations in Australia and New Zealand through our ground-breaking DIY Sponsorship Workshop for 15% of the normal price (about one-quarter what it cost us to run the program!).
  • In 2010, we re-ran Sponsorship School, but used technology to bring it to charities around the globe.

3. We do our best to live and work in a responsible, sustainable manner

We’re big recyclers, use energy-efficient lighting and recycled paper products, regularly use public transport, and we have five rainwater tanks, reducing our reliance on Australia’s oft-diminished water reserves.

In other words, we’re doing our best.