I will make you
great at sponsorship!
Sponsorship is amazing, but is your sponsorship program as amazing as it could be? If not, you’re in the right place. I’m Kim Skildum-Reid, a corporate sponsorship strategist, trainer, keynote speaker, author, and sponsorship systems designer, and my laser focus is making you and your organisation great at sponsorship.
This website is overflowing with resources for industry pros. And when you’re ready to make big changes in your results, you’ll also find lots of information on all the ways I can help you get maximum results from this amazing medium.
It’s early in the year, the time when we look at twelve months stretching out in front of us, and the sponsorship possibilities seem endless. You make ambitious plans and lists and put dates on your goals – we all do! But how many times do you get to the… Read More
Here we are, at the beginning of 2024 – 366 days where you can stick with the status quo, for more of the same uninspired approach to sponsorship, the same frustrations, and the same mediocre (or diminishing) returns. Alternatively, you can make some changes early, and alter the entire trajectory… Read More
I write a lot about sponsorship – books, blogs, white papers – and virtually all of it is aimed at the frontline sponsorship and brand management team. It’s all about how they can get better results, how they can leverage more cost-effectively, how to create measurement plans, and all the… Read More
DEI and ESG have been percolating away in the corporate world for a while, but in the past few years, have exploded. The profile of these priorities has increased exponentially. Corporate commitments to them have been expanded. And consumer expectations around them have gone from almost non-existent to, for many… Read More
I’m a sponsorship consultant, undertaking sponsorship reviews, developing strategies, and building organisational sponsorship capacity. I absolutely love my job. But over all the years I’ve been doing this, I’ve figured out which potential clients are going to make the most of working with me, and which won’t. I know the… Read More
Sponsorship sophistication varies around the world. There are mature, sophisticated sponsorship markets, developing markets, and some in-between. There are even some pretenders, where the market appears to think they’re oh-so-sophisticated, because there’s a lot of money being thrown around, but the underlying approach is anything but. Developing sponsorship markets include… Read More
Just about every rightsholder in the world can run through their sponsorship portfolio, noting the great sponsors, the improving sponsors, and the sponsors that are just taking up space – the bad sponsors. You don’t hate them, and they may be lovely people, but you know they just aren’t right… Read More
I’m a nerd, and I love technology. My office, home, and travel is peppered with ridiculously-specced gear, and I don’t know what I’d do without it. I’m the first to admit that the emerging/improving tech available to sponsors is staggering – and oh so tempting – but is it all… Read More
Yeah, I know. The left/right brain thing has been largely debunked. But it’s still accepted shorthand for tasks and people that are more analytic (left brain) and more creative (right brain), so I’m going with it. One of my very favourite things about best practice sponsorship is that it requires… Read More
My blog is full of advice on how to sell sponsorship – the strategies, angles, and pitfalls. But in order to find the right information, you kind of need to know where you’re going wrong. So that’s what this blog is all about – a big list of the things… Read More