17+ Ambush Marketing Resources Every Sponsorship Professional Should Review (Updated)
Ambush marketing is terribly divisive, but we’ve got to face facts…
It’s legal (unless the ambusher is really careless).
And it works really well, when it’s done well.
In short, sponsors could learn a lot from ambushers. You’ll be better at leverage, you’ll be more resourceful and creative, and you’ll protect yourself from being ambushed. Don’t dismiss these techniques, just because they are usually used by ambushers. There’s nothing stopping you borrowing them.
To that end, I’ve chosen a select few ambush marketing blogs, to get you up to speed on the opportunities and threats presented by this controversial and interesting marketing medium.
If you like any of these, I encourage you to share them on Twitter, LinkedIn, Facebook, or whatever social media you prefer. Let’s spread the word!
Recommended ambush marketing blogs
How Not to be Ambushed
Ambush Marketing: In Praise of Ambushing Up
How the World Cup Ambushed Itself
Why Ambush Marketing Legislation Will Never Work (and What Will)
Ambush Marketing Set to Rise
Olympic Ambush Marketing Analysis – Part 1: Nike vs Adidas… Again
Olympic Ambush Analysis – Part 2: Olympic Sponsor Awareness Surveys
Olympic Ambush Marketing Analysis – Part 3: Social Media Idiocy
Olympic Ambush Marketing Analysis – Part 4: We Own You
Olympic Ambush Analysis – Part 5: Welcome to the Sponsorship Nanny State
Olympic Ambush Analysis – Part 6: I Hope You Don’t Want Fries with That
Olympic Ambush Analysis – Part 7: The Cheeky, the Sneaky, and the Brilliant
Olympic Sponsorship Analysis – Part 8: The Fallout and the Recovery
This is what Ambush Marketing Looks Like
Video Tutorial: Ambush Marketing Basics in About 10 Minutes
The Ambush Marketing Toolkit
This no-judgement book looks at how great ambush is done (consider it your peek behind the curtain), how to prevent it, and the legal implications.
Note: Amazon is having some issues with stock, but if you click “other buying options”, it will bring you to a selection of other Amazon merchants who are offering new books right now.
Ambush Marketing and the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events, by Andre M Louw
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