45+ Sponsorship Leverage Resources for Corporate Sponsors (Updated)
I love sponsorship leverage (aka, sponsorship activation) and write about it a lot. In this blog, I’ve tried to pick the most important of the 50-odd leverage blogs on this site. It’s probably 60-90 minutes of reading and viewing, but you’ll probably also have a few pages of notes and ideas.
If you like any of these, I encourage you to share them on Twitter, LinkedIn, Facebook, or whatever social media you prefer. Let’s spread the word (and thank you)!!
Recommended sponsorship leverage blogs
For Maximum Impact, Forget the Event, Concentrate on the Event Experience
How Much Should You Budget for Sponsorship Leverage?
How to Structure a Sponsorship Portfolio
Sponsorship Leverage Trick: The Aerosmith Technique
It’s Not the Size of the Sponsorship, It’s What You Do with It
Sponsorship Benefits Every Sponsor Should Want
Sponsorship Lie #243: We’re Engaged!
Favourite Sponsorship Leverage Trick: The Invisible Brand
New Sponsorship Leverage Trend: Under-Produce
How to Do a MacGyver on Your Sponsorships
Sponsors: What If You Could Start Over?
K.I.S.S. – Keep It Simple, Sponsors
How to Create Sponsorship Vision When Your Company Has a Pole Up Its Bum
Five Ways Sponsors Abuse the Privilege
Sponsors, Don’t Pin Your Success on the Tragics
Asking the Wrong Questions: Sponsorship by the Numbers
Sponsees Charging Leverage Fees? It’s All Smoke and Mirrors!
Five Reasons Sponsors Should Consider an Umbrella Portfolio
How to Right-Size Your Sponsorship Leverage Activities
Yes, Virginia… People Do Know Sponsorship is a Commercial Arrangement
Why “Proud Sponsor Of” Is the Most Worthless Phrase in Sponsorship
Brand Managers Take Heed: Brand Story vs Customer Story
Sponsor Speeches: How to Alienate Your Target Market in One Easy Step
Why Be a Sponsor?
How to Make the Most of Athlete or Other Celebrity Appearances
How Not to be Ambushed
Sponsor Alert: Sponsorship Seekers are Now Stealing Your Leverage Ideas
Pet Peeve #228: Disrespectful Sponsorship
4 Minor Changes that could Create Major Improvements in Your Sponsorship Results
The Myth of “Sponsorship Objectives” and Why Sponsorship is like Sculpture
If You Can’t Explain Sponsorship to Your Grandma, You’ve Got It All Wrong
Blogs that are related to leverage (and still worth a look)
Fear Factor: Five Reasons Sponsors Resist Change
Four Other Reasons You Might Need a Sponsorship Consultant
How to Hire a Corporate Sponsorship Consultant
What is the Greatest Sponsorship Innovation of Modern Times?
Corporate Sponsorship SAQ (Should-Ask Questions)
Newspaper Blurring Logos in Sports Photos: The Silver Lining
What is the Role of a Corporate Sponsorship Manager?
My Answer to the Sponsorship Management Software Dilemma
Last Generation Sponsorship – Downloaded over 700,000 times!
What Every CMO Needs to Know about Sponsorship
ABI/Inform Full-Text Online (details on this link)
The Corporate Sponsorship Toolkit
This is my new book for corporate and government sponsors, and anyone who wants to understand that side of the business. Forewords by industry heavy-hitters, JW Cannon and Rob Fleming. Available in paperback, Kindle, and on iTunes.
Ambush Marketing Basics in About 10 Minutes
Yeah, I know… ambush and leverage are not the same things. But they are strongly related, and for the ten minutes you’ll spend watching this video, I bet you’ll learn some techniques that will improve your results and protect your investments.
Power Sponsorship assistance
If you need assistance getting your leverage program up to scratch, getting internal buy-in, or measurement, I can help! Drop me a line on firstname.lastname@example.org to discuss:
I’m in Australia, but work with clients on six continents. I look forward to hearing from you!
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