36+ Sponsorship Sales Resources for Sponsorship Seekers (Updated)
Sponsorship sales are tricky. Even if your offer is perfectly crafted, getting the proposal looking good, to the right person, talking their language, and closing the deal can be a minefield.
This blog is full of resources for sponsorship sellers. I’ve now distilled some of the most critical information into this blog. It’s probably 90 minutes of reading/viewing, but I’m sure it will change the way you sell sponsorship for the better!
If you like any of these, I encourage you to share them on Twitter, LinkedIn, Facebook, or whatever social media you prefer. Let’s spread the word!
The First Sponsor Meeting (And How Not to Make an Idiot of Yourself)
Can We Target Multiple Sponsors at the Same Time?
The Breaking Bad Guide to Sponsorship Sales
Sponsorship Sales Rule #1: Sell What Sells, Not What You Need Money For
How Long Should You Follow Up on a Sponsorship Proposal?
How to Find Out Who to Contact for Corporate Sponsorship
7 Reasons You Should Want Multi-Year Sponsorship Contracts
The New Swear Words of Sponsorship
And Now for the Bad News… All of It… In One Place
Why You Should Never Write a Sponsorship Letter of Request
Five Things a Sponsorship Seeker Must Bring to a Sponsor Meeting
What Time of Year Should I Seek Sponsorship?
What You Need before You Seek Sponsorship
How Do You Sell Sponsorship to an Old-School Sponsor?
How NOT to Sell Major Sports Sponsorship
Sponsorship Lie #212: “There’s Still Time!”
Sponsorship Pricing Basics
Valuing Contra vs Cash Sponsorship
Tick Tock: The Most Precious Resource in Sponsorship is Time
29 Ways to Ensure You Don’t Sell Sponsorship
How Do You Get a Fire-Sale Sponsor to Renew at a Realistic Level?
Are You Really Selling Sponsorship?
How Do I Get Sponsorship for My Event?
Six Signs a Sponsor is Just Not That into You
5 Reasons You Shouldn’t Send Your Sponsorship Proposals to Consultants
Why You Should Never Put a Sponsorship Out to Tender
Overheard: The World’s Worst Sponsorship Advice for Non-Profits
How to Use a Sponsorship Matching Service
Managing the Hardship of Seeking Sponsorship
Bad Idea #148: Outsourcing Sponsorship Sales to an Online Stranger
Five Things Sponsorship Seekers Need to Know about Sponsors
How to Use Your Website to Sell Sponsorship
Sponsorship Sales Lie #61: Desire Equals Success
Should You Accept Sponsorship from a Controversial Brand?
Sponsorship Proposal Basics in About 10 Minutes
The Sponsorship Seeker’s Toolkit 4th Edition
This is the benchmark and industry bestseller. It will bring you through the whole sponsorship process. Every step of the way is supported by checklists, templates, and tools, and it’s accompanied by a CD-Rom with around 20 templates.
Power Sponsorship resources
If you find yourself needing additional support, I can help! There are a range of services that may assist you, including:
Please note, I do NOT broker sponsorships (sell on commission).
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