33+ Sponsorship Sales Resources for Sponsorship Seekers (Updated)

Dollar SignSponsorship sales are tricky. Even if your offer is perfectly crafted, getting the proposal looking good, to the right person, talking their language, and closing the deal can be a minefield.

This blog is full of resources for sponsorship sellers. I’ve now distilled some of the most critical information into this blog. It’s probably 90 minutes of reading/viewing, but I’m sure it will change the way you sell sponsorship for the better!

If you like any of these, I encourage you to share them on Twitter, LinkedIn, Facebook, or whatever social media you prefer. Let’s spread the word!

Recommended blogs

The First Sponsor Meeting (And How Not to Make an Idiot of Yourself)

Can We Target Multiple Sponsors at the Same Time?

Sponsorship Sales Rule #1: Sell What Sells, Not What You Need Money For

How to Find Out Who to Contact for Corporate Sponsorship

7 Reasons You Should Want Multi-Year Sponsorship Contracts

And Now for the Bad News… All of It… In One Place

Why You Should Never Write a Sponsorship Letter of Request

Five Things a Sponsorship Seeker Must Bring to a Sponsor Meeting

What Time of Year Should I Seek Sponsorship?

What You Need before You Seek Sponsorship

How Do You Sell Sponsorship to an Old-School Sponsor?

How NOT to Sell Major Sports Sponsorship

Sponsorship Lie #212: “There’s Still Time!”

Sponsorship Pricing Basics

Valuing Contra vs Cash Sponsorship

Tick Tock: The Most Precious Resource in Sponsorship is Time

29 Ways to Ensure You Don’t Sell Sponsorship

How Do You Get a Fire-Sale Sponsor to Renew at a Realistic Level?

Are You Really Selling Sponsorship?

How Do I Get Sponsorship for My Event?

Six Signs a Sponsor is Just Not That into You

5 Reasons You Shouldn’t Send Your Sponsorship Proposals to Consultants

Why You Should Never Put a Sponsorship Out to Tender

Overheard: The World’s Worst Sponsorship Advice for Non-Profits

How to Use a Sponsorship Matching Service

Managing the Hardship of Seeking Sponsorship

Bad Idea #148: Outsourcing Sponsorship Sales to an Online Stranger

Five Things Sponsorship Seekers Need to Know about Sponsors

How to Use Your Website to Sell Sponsorship

Sponsorship Sales Lie #61: Desire Equals Success

Should You Accept Sponsorship from a Controversial Brand?

Video resource

Sponsorship Proposal Basics in About 10 Minutes

Book

The Sponsorship Seeker’s Toolkit 4th Edition

This is the benchmark and industry bestseller. It will bring you through the whole sponsorship process. Every step of the way is supported by checklists, templates, and tools, and it’s accompanied by a CD-Rom with around 20 templates.

Power Sponsorship resources

If you find yourself needing additional support, I can help! There are a range of services that may assist you, including:

Please note, I do NOT broker sponsorships (sell on commission).

 

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