Before you can even think of making a sale to a sponsor, you need to develop an offer and a proposal that is compelling – that meets their needs, showcases your partnership orientation, and stands out from the stack of other proposals they receive.
There are a lot of resources on this website that will help you to develop those offers. In this blog, I’ve distilled it down to the most important ones. It’s probably 90 minutes of reading/viewing, but there is no question it will affect your approach in one way or another.
If you like any of these, I encourage you to share them on Twitter, LinkedIn, Facebook, or whatever social media you prefer. Let’s spread the word!
Recommended other reading
These are a few key blogs about sponsorship leverage. They are aimed at corporate sponsors, but if you can understand what they are trying to accomplish and how they can do that, you will be able to build those leverage ideas into your offers and make them really compelling.
White papers and templates
Last Generation Sponsorship – downloaded over 700,000 times!
Generic Inventory – A template for sponsorship seekers
This is the benchmark and industry bestseller. It will bring you through the whole sponsorship process. Every step of the way is supported by checklists, templates, and tools, and it’s accompanied by a CD-Rom with around 20 templates.
Power Sponsorship resources
If you find yourself needing additional support, I can help! There are a range of services that may assist you, including:
- Sponsorship consulting
- In-house sponsorship training
- Sponsorship strategy sessions
- Sponsorship coaching
- Power Sponsorship Jump Start
Please note, I will NOT broker sponsorships (sell sponsorship on your behalf).
Drop me a line on email@example.com if you’d like to discuss any of these. I’m based in Australia, but work with clients on six continents, so please don’t let the location stop you!
If you liked that post, then try these...
- How to Ensure a Sponsor’s Name is Covered in Media
- Sponsorship Seekers: Please Stop Doing Attendee Division
- Why You Should Never Write a Sponsorship Letter of Request
- The Number One Job of a Sponsorship Proposal (and It’s Not What You Think)
- If You Can’t Explain Sponsorship to Your Grandma, You’ve Got It All Wrong