There is a “Coke ad” doing the rounds on Facebook and Twitter. It’s a collaboration between a few people, including mystery artist, Banksy, and it is a must read for every sponsor. Note: The language is rude, but if you can handle the f-word, you should stop and take a look at that “ad” now. If this sentiment is true of advertising – and I think if we allow ourselves some objectivity, we know it isn’t far off the mark – it’s 100 times truer for sponsorship. What sponsors are buying when they invest in a sponsorship is the privilege to connect with people through something they have already decided they care about. Those fans […] Read More
Welcome to Power Sponsorship!
I’m Kim Skildum-Reid and I’m a corporate sponsorship strategist, trainer, speaker, and author. I truly love best practice sponsorship, and helping my clients and the industry get the most from this amazing marketing medium is my mission.
This website is overflowing with resources for industry professionals, so have a good look around. You’ll also find plenty of information on what my team and I can do for your brand or organisation – consulting, training, strategy sessions, coaching, and more – and the results you can expect to achieve. I look forward to hearing from you!