A couple of years ago, it would have never occurred to me to write this blog. Things change, however, and I’ve now been involved in two situations just in the past few months that have caused a lot of strife, and heard about many more. The scenario… A large brand takes up naming rights sponsorship of a major event. Seemingly clueless to the basics of best practice sponsorship, they are under the impression that the sponsorship itself is going to deliver their results. (Even modestly-skilled sponsors know that it’s leverage – what a sponsor does with a sponsorship – that provides the results!) So, with nothing but the most cursory, old-school leverage planned – let’s […] Read More
Welcome to Power Sponsorship!
I’m Kim Skildum-Reid and I’m a corporate sponsorship strategist, trainer, speaker, and author. I truly love best practice sponsorship, and helping my clients and the industry get the most from this amazing marketing medium is my mission.
This website is overflowing with resources for industry professionals, so have a good look around. You’ll also find plenty of information on what my team and I can do for your brand or organisation – consulting, training, strategy sessions, coaching, and more – and the results you can expect to achieve. I look forward to hearing from you!