Sponsorship isn’t easy. It’s complex and sophisticated and it requires many very specific skills to do it well. But there is one skill that I have found to be the most consistently lacking across sponsorship professionals on both sides of the equation: They have forgotten what it’s like to be a fan. They haven’t forgotten about the fans. Not at all. Sponsors want to connect with them and influence them. Sponsorship seekers know their fanbase is their most valuable asset. But valuing the fans as customers or commodities is not the same as understanding and valuing the fan experience. Forgetting what it’s like to be a fan is epidemic in our industry. We can’t go to […] Read More
Welcome to Power Sponsorship!
I’m Kim Skildum-Reid and I’m a corporate sponsorship strategist, trainer, speaker, and author. I truly love best practice sponsorship, and helping my clients and the industry get the most from this amazing marketing medium is my mission.
This website is overflowing with resources for industry professionals, so have a good look around. You’ll also find plenty of information on what my team and I can do for your brand or organisation – consulting, training, strategy sessions, coaching, and more – and the results you can expect to achieve. I look forward to hearing from you!