Welcome to Power Sponsorship!

I’m Kim Skildum-Reid and I’m a corporate sponsorship strategist, trainer, speaker, and author. I truly love best practice sponsorship, and helping my clients and the industry get the most from this amazing marketing medium is my mission.

This website is overflowing with resources for industry professionals, so have a good look around. You’ll also find plenty of information on what my team and I can do for your brand or organisation – consulting, training, strategy sessions, coaching, and more – and the results you can expect to achieve. I look forward to hearing from you!

 

Announcing My 2016 Power Sponsorship Workshops in Sydney and Auckland

After selling out the past two years, and a huge schedule of workshops around the world in recent months, I’m bringing my sponsorship workshops back to Australia and New Zealand in July 2016. These workshops are the culmination of my 30 years in the industry, working with sponsorship professionals around the world, and they get amazing reviews. Seriously, check out these reviews!! Sydney Sponsorship seekers – 20-21 July Sponsors – 22 July Auckland Sponsorship seekers – 25-26 July Sponsors – 27 July I apply the same practical, in-depth, no-bull style to these workshops that I do to this blog. So, come along for a crash course in sponsorship that you’ll be able to apply immediately […] Read More

8 Traits of a Great Corporate Sponsorship Manager

I’m often asked by clients to assist in writing the job description for hiring and managing sponsorship staff. What I come up with is invariably different than they thought it would be, with less emphasis on experience and more on their intrinsic traits. Let’s face it, corporate sponsorship is an unusual job, and if you’re thinking of hiring or promoting someone into a sponsorship role, you’re going to want someone with a somewhat unusual set of traits. Creating some kind of checklist that requires a certain level or type of university degree, X years of “relevant experience”, and so forth doesn’t actually tell you anything about their ability to do a good job at sponsorship […] Read More

Diary of a Sponsorship Loser

I hear a lot of stories from sponsorship seekers. Stories filled with frustration, anguish, and sheer desperation. Most of the time, all of that could have been avoided, if they made some different choices along the way. This is a story – and some related advice – inspired by the emails I’ve received from the industry. Day 1 Woo-hoo, got the permit and the new festival is on! I know seven months isn’t a lot of time to plan and run a community festival, especially with only one paid employee (me) for now. The board says if I raise enough sponsorship, I can get some help. This is a GREAT event, so that shouldn’t be […] Read More

Should We Hire a Sponsorship Valuation Service?

Seeking sponsorship is hard. Even if you do it perfectly, you’ll still hear “no” more than “yes”, and if your skills are less than best practice, you’re probably not hearing “yes” very often. If you’re struggling, you probably want some way to demonstrate what great value for money you’re going to provide. That’s when some of you consider hiring a valuation service. These are consultants that use some methodology or another to put a price tag on what you offer, and at first glance, this can seem like a great idea. You can point to the valuation and tell sponsors, “We’re offering $120,000 in benefits for only $80,000!” If only it worked that way. Seriously, I […] Read More

How Not to Sell Sponsorship: A Guide for Charities

Organisations with charitable status often have enormous commercial potential, but more often than not, that potential goes unrealised. Instead, most charitable organisations make one big mistake after another, with the result being sponsorship income that is a fraction of what it could be. So, I’m going to go through some of the biggest mistakes made by organisations with charitable status. If you see your approach in any of this, please consider this a wake-up call, because sponsorship for you will get nothing but tougher and less fruitful for as long as you do any of these things. Appealing to their compassion Sponsors know that there are hundreds of thousands of charitable organisations that would welcome […] Read More

The Evil Genius Guide to Ambushing Your Own Sponsorship

In an era of massive sponsorship clutter, many sponsors believe that if their investments are going to have a real impact – to “break through the clutter” – they need to sponsor at a high level. I’ve heard the phrase, “Go big or go home”, espoused at more sponsorship conferences than I can count. And while I understand the fired-up, chest-beating appeal of the phrase, the implication that only high-level sponsorships will deliver big returns is flatly wrong. Before I go on, let me say that I’ve got absolutely no issue with big, high-level sponsorships, if they’ll be leveraged in a manner that will make the most of that enormous platform. But you really don’t […] Read More