I recently spoke with a sponsorship seeker who was looking for some “fine tuning” of their already very successful sponsorship program. They were brimming with confidence, and based on the amount of sponsorship raised for their previous event, it’s easy to see why. But when I had a look at what they were offering, two things became abundantly clear: Here’s the thing… it is possible to be successful at selling sponsorship, even if you are really crap at it, but only if you “own” the category or niche. Whether that’s sustainable for any length of time depends on which of two categories you fit in… First mover You have a fantastic idea for a truly innovative […] Read More
Welcome to Power Sponsorship!
I’m Kim Skildum-Reid and I’m a corporate sponsorship strategist, trainer, speaker, and author. I truly love best practice sponsorship, and helping my clients and the industry get the most from this amazing marketing medium is my mission.
This website is overflowing with resources for industry professionals, so have a good look around. You’ll also find plenty of information on what my team and I can do for your brand or organisation – consulting, training, strategy sessions, coaching, and more – and the results you can expect to achieve. I look forward to hearing from you!