I’ve spent the past few months watching Breaking Bad as I fly around the world. And as I’ve beavered my way through the episodes – currently mid-season four, so no spoilers! – I realised that there are a number of valuable lessons that sponsorship seekers can learn from Walter White. If you’re not a Breaking Bad fan, some of these references may seem a bit obtuse, but the advice stands, so please read on. Be sure your offer is in a league of its own Walter’s meth is the best. Nothing else can touch it for quality, and that’s what you should be aspiring to. Sponsors receive hundreds, sometimes thousands, of proposals every single month. […] Read More
Welcome to Power Sponsorship!
I’m Kim Skildum-Reid and I’m a corporate sponsorship strategist, trainer, speaker, and author. I truly love best practice sponsorship, and helping my clients and the industry get the most from this amazing marketing medium is my mission.
This website is overflowing with resources for industry professionals, so have a good look around. You’ll also find plenty of information on what my team and I can do for your brand or organisation – consulting, training, strategy sessions, coaching, and more – and the results you can expect to achieve. I look forward to hearing from you!