FIFA corruption allegations have been around for literally decades, and with good reason. At this point, I’m not even sure I need to call them “allegations” anymore, as anyone, anywhere, with a modicum of sense would concur that FIFA is full of self-involved, greedy, scumbags, and Sepp Blatter is the worst of the lot. But this blog isn’t about whether FIFA is corrupt, or even what needs to happen now to fix it. This is a blog about the sponsors’ role in affecting change in an ethical crisis, and how the way sponsors decide to handle that role will either benefit or harm their brand. Note, I said “benefit or harm”. When it comes to […] Read More
Welcome to Power Sponsorship!
I’m Kim Skildum-Reid and I’m a corporate sponsorship strategist, trainer, speaker, and author. I truly love best practice sponsorship, and helping my clients and the industry get the most from this amazing marketing medium is my mission.
This website is overflowing with resources for industry professionals, so have a good look around. You’ll also find plenty of information on what my team and I can do for your brand or organisation – consulting, training, strategy sessions, coaching, and more – and the results you can expect to achieve. I look forward to hearing from you!